Soft Skills Remains a Huge Factor in Determining Success

"As long as two or more people live, work, and do business together, Soft Skills remains a huge factor in determining success. Soft Skills that Make or Break Your Success can help you develop and improve the most important Soft Skills to succeed in what you do. You can use the book as a manual to guide you on this rewarding journey. You will learn amazing insights, and the latest models, tools, and approaches. Assegid shares from his years of experience as a coach, consultant, and trainer providing Soft Skills training in the U.S. and abroad. I’ve known Assegid since 2014 and worked side by side with him, witnessing his passion to empower others. He displays his storytelling ability by writing a book based on a story many can resonate with. I highly recommend Soft Skills that Make or Break Your Success to anyone who desires to take their profession, leadership, and businesses to the next level." Mark J. Metoyer, President, Metoyer Consulting, Inc.

More testimonials

"As a workforce development professional, for years, I've spoken widely on the importance of soft skills to succeed in career advancement. Dr. AZ wrote a timely book that complements what we have been doing to empower the 21st-century workforce. I was so excited about his book that I purchased and distributed some copies to my team and others. I also asked Dr. AZ to join a keynote panel at our 2017 annual workforce conference organized by the City of Alexandria and regional partners. Over 300 participants received Dr. AZ's message with great excitement. Reading Dr. AZ's book is a no-brainer if you desire to become employable and continue to advance your career. You should get it and share it with others who may benefit from reading it." Daniel Mekbib, Workforce Development leader in Northern Virginia

"Dr. Assegid Habtewold's new book reminds us WE have POWER! He offers practical tips, skills, and strategies you can use to leverage your natural talents and build your soft skills to launch and lead a successful career. His insights and experiences offer proven strategies and pathways to help you through each career transition. If you are looking for an edge to advance your career, spend a few nights reading and connecting with the sage advice Dr. Assigid Habetewold shares!" Don Philabaum, President/CEO TalentMarks

"I’m one of those folks who believe in Dr. Assegid's transformative leadership works, and the 'Soft Skills That Make or Break Your Success' is one of his master piece works. As an entrepreneur and leader, I constantly work on my people skills and empower my leaders and team members to excel in their soft skills. This is because the lack some of these skills can make or break our company. The book is a must to read, and I highly recommend all professionals, entrepreneurs, and leaders who desire to get along and lead effectively to check it out. The book is based on a story and light to read. The book is very practical where you will get many golden nuggets and workable approaches and tools you can implement right away to harvest great results." Samuel Bekele, Founder of Spotlight PLC

"In 2018, when I was the Director of the Students Career Development Center, Dr. Assegid visited Addis Ababa University (AAU) to help the previous home for his first degree. We invited him to speak to the university’s leadership, the Career Center staff and trainers, and the Students’ Union leadership to share his accumulated practical skills in leadership. By taking from his book “Soft Skills That Make or Break Your Success”, he facilitated dynamic sessions for these groups. We heard great feedback from many participants who found his content and style of presentation dynamic and empowering. At the AAU Career Center, we valued soft skills and understood that they are one of the key determinantal factors for our students’ success while they're on campus and after their graduation and leaving our campuses to serve public and/or in private sectors. Since we recognized developing soft skills takes time, consistency, and commitment, we were building the people skills of our students while they were still students. And, we were so happy that Dr. Assegid visited his alma mater, facilitated interactive and engaging programs, and gave us his book during the difficult time of the global pandemic hit occurrence. We used the book as one of the reference books as we designed and delivered career development programs. Media men also used the book for the purpose of career development analysis. I highly encourage other universities and organizations to check out his book and also request his soft skills programs. You will benefit tremendously from this book in career development programs.” Kassu Jilcha, Ph.D., Associate Professor of Industrial Engineering, AAU

"As a college professor of business, this book is a must for students. I love the straight forward language because my students are able to understand and translate what they read to how they can apply it now and in the future. Dr. AZ's books are practical and applicable." R. Kenny,  LaBlanc, Florida Atlantic University

It gives me great pleasure to endorse The soft skills book and message by Dr. Assegid Habtewold.  Assegid is a dear friend and a professional colleague who is dedicated to blending soft skills into our professional and personal behaviors to create a kinder and gentler world. In our increasingly digital and wired world, Assegid has been an advocate for using soft skills to humanize our interactions to strengthen our human connections. I believe we have room to learn and increase our soft skills to foster our professionalism and strengthen our human bond to improve our quality of life. Assegid’s background in technology, makes him a uniquely credible messenger to show us the importance of soft skills.  Assegid is the right messenger to teach us about soft skills and coach us on how to apply it at work and in our everyday life.” Gabe Hamda, Ph. D, SPHR, President, ICATT Professional Services

"As a healthcare professional, university professor, Private Healthcare association leader, and entrepreneur, I fully understand the crucial roles soft skills play in the healthcare industry. In this era, It is becoming impossible to serve patients with our technical know-how and technical expertise alone. There is an alarming shift in Healthcare consumers' behavior. Business Success in our industry is requiring excellence in our people skills. I have witnessed so many times the lack of critical soft skills causing havoc in business operations. That was why I was so happy to read Dr. Assegid's book on the subject and found it easy to read, and jam-packed with very helpful insights. I also invited him to speak to LIYANA leadership where he shared some practical tips, which we found helpful. I encourage all healthcare professionals, for that matter any professional, to read his book, take your soft skills to the next level, and succeed in what they do." Dr. Girma Ababi CEO - LIYANA Healthcare plc; President - SNNRP private health facilities association; and Vice president - National private health facilities employers association, Board chairman- Cheshire Ethiopia

"In 2018, I was looking for a trainer who could equip our health professionals with some soft skills that are critical in the healthcare sector. And it was a president of a renowned Ethiopian university who introduced me to and helped me establish contact with Dr. Assegid. He volunteered to visit St. Paul's Hospital Medical College and speak to our community about "the importance of soft skills in medicine." Most of us experienced an "Aha!" moment as it was such an enlightening speech. He demonstrated to us the value of soft skills in medical practice and the negative effects a lack of them may have on ourselves, our patients, and the healthcare system as a whole. Dr. Assegid was so generous that he gave a two-days training on how to facilitate soft skills workshops to our selected soft skills training team members following the latest adult learning principles. We have been using his book as one of the references and it was very helpful. Because he has a science background and thorough research, he easily resonated with training participants and gave examples and stories relevant to the health sector. I have heard much positive feedback from participants of his speeches and training. As a healthcare leader who benefited from his book, I highly recommend you get and read the “Soft Skills that Make or Break Your Success” book. It’s your manual to guide you as you take your personal and career life to the next level by making you a people person. " Dr. Mitiku Getu Moges, Director, Center for Professional and Institutional Development (CPID) at St. Paul's Hospital Millennium Medical College